MLM’s: Old and New
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I’ve been working in various home based businesses since the 1970′s. I’ve joined and left more companies than I can recall.  I classify them into two types: First Generation and Second Generation.Â
The first generation types are still around, and they do work for some people. I’m not one of them. The basic idea is that you recruit a lot of people to buy products and you get paid a small residual commission as long as your recruits (and their recruits, and their recruits, etc) continue to buy the products. This process continues for several “levels”. Thus the phrase “Multilevel Marketing” or MLM for short.
The second generation companies that are starting to emerge have IMHO improved substantially on the concept. For example, building a multi-company strategy; utilizing the internet (usually to a very great extent); actually lowering prices to offer true discounts; eliminating the hated cutoff of commissions based on quotas and levels, to name a few improvements.Â
What I am saying is that, with the array of companies to choose from, you want to be aware of the evolution of the industry. Now is a great time to be part of a networking company. You can’t depend on a pension to be there for you; you certainly can’t depend on a company to take care of you from start to finish, even if you choose to stay with them for your entire career; and you can’t predict with any degree of accuracy what inflation and the vagaries of the market will do to your nestegg, if you even have one.
There’s a lot to learn, but you can learn on the job, so to speak. There are a number of tools that will help you in your quest. I’ll cover a few in my next post.
Until then, here’s to your success!
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Pat, it is true that people who have been working on the Internet for a while have usually been in 3 or more businesses. You are also right that the newer Internet programs are easier and much more effective.
Thanks for the post!
Comment by Jeffrey Riley 10.29.09 @ 8:07 amThanks for your comment, Jeffrey. The whole business of “recruiting” has changed, even among some of the First Generation companies. It’s becoming possible to automate the process of selecting business partners to a great extent. That’s good news for shy people, busy people, and dare I say it, lazy people. I should add a smiley face there, because I fall into all 3 categories.
Comment by patbalvanz 10.29.09 @ 8:16 amLeave a comment
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